Website design for the new Clinical Research Organization segment of Labcorp.
Publicis was tasked with developing a new positioning, naming, visual identity and website for the spin-off brand. Digitas team devised a new visual identity that was story-driven while conveying a forward-thinking approach within the category. The brand guidelines were applied and extended into the digital space, informing the look-and-feel of the website.
As part of the razorfish team, my role was UI Designer creating a Figma reusable component library and Style Guide UI toolkit for responsive. Worked closely with UX team, Tech Leads, and Product Managers to design, test, and implement web releases and iterations in an agile environment.
Here are some examples of the Style Guide and Component Library
