Citi Benefits "What's Your Lifestyle" Credit Card Selector
Publicis Sapient created a Citi's card selector -"What's your lifestyle?"- a tool that leads with personality instead of card features. As a result, instead of appearing like a standard card selector, invites users to fill out a lifestyle quiz, which leads to the exploration of five individual personas to add desired benefits into a personalized summary reflecting their interests, for example: "Multi-task Master", "Social Life Specialist" or "Good Life Aficionado".
As part of the Publicis Sapient team, I worked as designer making sure we have the correct image selection to represent each lifestyle, each category and that all images were consistent with the look and feel of Citi.
