Campaign pitch for Abbott #lifetothefullest
An exploration with the Publicis Sapient team for an Abbott campaign under the concept of "life to the fullest", where technology helps to enable better health, so people live their best life, now and in the future without putting their aspirations on hold.
As part of the Sapient team, my role was Art Director/Designer. From visual creative concept, finding the perfect images to portray a vibrant lifestyle, showing multicultural spaces and people enjoying outdoor activities mixed with a happy color palette for the font and the shape of the logo participating in the background.
